Social media marketing.

Social media marketing (marketing in social media) - a method of gaining the attention of Internet users and generating internet traffic with the help of social networking sites. Social networks such as Facebook, Twitter, LinkedIn, Yelp, YouTube and blogs are used to promote the brand. Recently, social media has been playing an increasingly important role in the marketing activities of many companies due to its wide spread. Social media marketing enables remote access to the desired target group, and additionally reduces the costs of marketing activities.

Social media marketing uses customer engagement on social networking sites, to a brand or product. The main goal of social media marketing activities is not to sell, but to build a brand image. Materials for marketing campaigns are created not only to get the customer's attention, but above all to encourage them to share them with their friends. This results in increased credibility of the transmitted content, as it comes from a trusted source.

Social media marketing is the use of social media platforms and websites to promote a product or service. While the terms e-marketing and digital marketing continue to dominate academia, social media marketing is becoming increasingly popular with both practitioners and researchers. Most social media platforms have built-in data analytics tools that allow businesses to track the progress, success, and engagement of advertising campaigns. Companies are targeting a wide range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. At a strategic level, social media marketing involves managing the marketing campaign, managing, scoping (eg, More active or passive use), and establishing the company's desired "culture" and "tone" of social media.

By using social media marketing, companies can allow customers and internet users to post user-generated content (eg, online comments, product reviews, etc.), also known as "commercial media", rather than using advertising copies prepared by marketers.

source: Wikipedia.org