Social media

Social networking service (SNS) - a website that is used to build social networks and social relationships that are based on similar interests, shared professional or private life, etc. It enables contact with friends and sharing information, interests, etc. The variety of social networking sites available on the Internet today poses a challenge to create a single definition, but there are some common features:

- social networking sites are based on web applications;
- User-generated content is the lifeblood of portals;
- users create their own profiles;
- social networking services facilitate the development of online social networks by linking the user's profile with others - people or entities with similar interests or to some extent related to them.

Choosing the right social media platforms is an important part of running an online business. It is here that a large part of marketing activities will be concentrated and the attention of customers will be focused. That is why choosing the right medium is so important. How to choose the right platform for your business? Which platform will best fulfill our tasks? What unusual portals and applications can be used to reach the customer?