​

Affiliate billing models.

Virtually every affiliate network has the same billing models, so it will be:


    • CPS (Cost Per Sale) - a specific percentage of the sale of a given product,

    • CPL (Cost Per Lead) - payment for leaving your contact details by the customer. It can be, for example, an e-mail address or telephone number,

    • CPA (Cost Per Action) - payment for actions taken, e.g. filling out a form,

    • CPO (Cost Per Order) - Similar to CPS, this is a payment per product sold, but the amount is fixed, not a percentage.


Other companies have several billing models for their marketing campaigns:


    • CPC - the commission is charged for each unique click on the link / banner or indicated place on the product's website,

    • CPL - the commission is charged for a correctly completed form, correctly verified data and interest in the offer by a potential customer,

    • CPA - the commission is charged for performing a specific action, e.g. for subscribing to the newsletter,

    • CPS - the commission is charged for the purchase of a product by a potential customer.


There are also hybrid variants of the listed billing models:


    • CPL + CPS - the commission is charged for a correctly completed form and the purchase of the product by the customer or for the submission of the application itself, if the contract is not concluded,

    • CPS + CPA - the commission is calculated for the sale and fulfillment of the conditions added to the product or for the contract itself, if the conditions are not met.